Edita Vilkeviciute & Frida Gustavsson for H&M Swimwear 2011 Campaign

Edita Vilkeviciute for H&M Swimwear 2011 Campaign

Edita Vilkeviciute, Frida Gustavsson and Filippa Hamilton starring in the latest campaign for H&M's swimwear. Taking to the beach, the trio teams up with male models Andres Velencoso Segura and Ben Hill in Patrick Demarchelier’s sun-drenched images.

Cameron Russell by Russell James for Calzedonia Spring 2011 Campaign

Cameron Russell by Russell James for Calzedonia Spring 2011 Campaign

Famed Victoria’s Secret photographer Russell James did a set of very provocative beach images with model Cameron Russell for the Spring campaign of Italian label Calzedonia. Donning colorful swimwear with tropical prints and colors, Cameron is queen of the beach in the stunning images.

Filippa Hamilton for H&M Swimwear 2011 Campaign,Preview

Filippa Hamilton for H&M Swimwear 2011 Campaign,Preview

Filippa Hamilton poses for Swedish label  H&M same as  Edita Vilkeviciute.They posed for the swimwear campaigns for next Summer 2011. Taking to the beach in colorful bikinis, Filippa is the very definition of a beach vixen.Rest of the campaign you can see here Edita Vilkeviciute & Frida Gustavsson for H&M Swimwear 2011 Campaign

Kate Upton for Beach Bunny Bikini & Lingerie,Spring 2011 Campaign

Kate Upton for Beach Bunny Bikini & Lingerie,Spring 2011 Campaign

Kate Upton is the new face of Beach Bunny. She poses for the brand’s Spring -Summer 2011 lookbook wearing a number of sexy swimsuits.
The collection of swimwear comprises mostly bikinis adorned with lace, frills, metal pieces, and chains. There a few one-piece costumes as well – in beautiful prints and attractive colors.

Irina Shayk for Luli Fama 2011 Swimwear

Irina Shayk for Luli Fama 2011 Swimwear 

The Luli Fama 2011 swimwear collection is definitely one that draws immediate attention not only due to the spectacular designs presented but also due to the exciting collaboration of the brand with the well known Sports Illustrated Russian supermodel Irina Shayk. Photographed by David Tessier at the Viceroy Hotel in Miami Irina looks more gorgeous than ever in the fabulous multicolored swimsuits that invariably attract attention instantly.
It seems like the Lui designer decided to embrace the power of busy colorful prints wholeheartedly by turning to a variety of inspiration sources in order to satisfy a wide range of tastes and preferences. If we take into account some of the latest fashion trends, at least as far as prints are concerned.
From animal and floral prints to more abstract prints with a tribal touch the theme is used abundantly to create a variety of fashionable swimsuits that undoubtedly bring the summer spirit to life.

Swimwear Trends for Summer 2011

This season will bring us all types of styles, with bandeaus, triangle and halter tops sharing their fair share of the spotlight with monokinis and luxury one-pieces - a good thing, since that means there will be something for every girl out there! 2011 is a very colorful season. The palettes are vibrant, eclectic and very playful, with designers mixing different hues for a vivacious effect that will be sure to make heads turn next season. Now to the specifics:

Flaming Hues: Deep oranges and raspberry pinks were seen in all styles and shapes

Colors
The top colors in swimwear designers' mind for this year are in the blue-green, orange and brown families. Blue hues came in many shades, but primarily in turquoise and light sky colors, mixed with greens from the seafoam to the olive hues. Deep, burnt orange in rusty shades were also seen in many collections, as well as hot, raspberry pinks. Less so than the blue-green and orange-pink combinations, but still very much present were deep earthy browns all the way to nude and off-white tones. In sum, the bright neons from the 80's have been toned down, muted, washed out and gave way to classier, more sophisticated hues - thank goodness for that! Oh yeah - not to worry, black, white and grays are always a must!

Sea Goddesses: Turquoise blues and seafoam greens reigned supreme across the board

Patterns
Tribal, ethnic and abstract art goes perfectly with the colorful spirit of the 2011 designer swimwear lines. And so there were lots of color juxtaposition in geometric prints, Native American and other tribal patterns, unexpected colorful animal prints and simply beautiful abstract composites.

Going Native: Tribal and ethnic prints aplenty

Styles
The very democratic 2011 swimwear season will continue to bring us the bandeaus and monokinis introduced in the past few seasons, as well as the timeless bikinis and one-pieces. The bottom coverage for designer swimwear also continue to be very diverse, with Brazilian cuts, moderate cut and a slightly smaller full coverage bottoms also available.
One thing designers are making sure this year is that swimwear is 3-D. Swimwear 2011 season have lots of texture, be in ruching, studs, ruffles, pleating, braiding, sequin, rhinestone or crystal applications. Whatever it is, it needs to stand out, literally!
Lastly, it needs to shine. Gold hardware will be predominant next season, stone applications are set in gold and even a lot of suits will have golden threads or dye - or simply a shinier mix of lycra. A little glitz here and there that will go a long way on your overall beach look!

Give me texture: Ruching, ruffles, studs and rhinestones applications deliver 3-D surface effects

Candice Swanepoel for Victoria's Secret Swim Collection,Summer 2011

Candice Swanepoel for Victoria's Secret Swim Collection

Candice Swanepoel looks fantastic in Victoria’s Secret Swimwear pieces and I just cant decide which one is my favorite! This collection will become a hit on the beaches in the coming 2011 summer. Mostly bikinis, but even those in various designs – from tiny string items to halter pieces providing great support and good coverage – these swimming costumes will be great for showing off your toned shapes.

Adriana Lima,Candice Swanepoel,Alessandra Ambrosio & Miranda Kerr at
 Victoria’s Secret 2011 Swim collection launch party